Web of the project 
Our goal was not only to redesign the iconic tiger but, more importantly, to develop a comprehensive visual system that strengthens the club’s brand across all platforms—from jerseys and arena branding to digital communication and merchandising.
Redesign of the emblem.
Modernizing the iconic tiger while preserving its distinctive character and dynamic presence.
Logo
Typography
For the new visual identity, we developed the White Tiger typeface, including a dedicated Jersey version designed exclusively for use on team jerseys.
Alternative logos and patterns
In addition to the primary logo, a set of alternative logos was created to expand the club’s visual identity. These elements are not strictly tied to specific events but enhance the brand’s flexibility across various applications. Complementing them is a pattern set that defines the direction of the visual style.
Comprehensive visual system
The new visual identity delivers a cleaner, bolder, and more versatile design, enabling the club to build a stronger visual narrative and communicate more effectively with fans and partners. Together with Bili Tygri Liberec, we have created a visual identity that not only represents the club but also supports its growth and engagement with new generations of fans.
