Web of the project 
About
An innovative ASB GlassFloor was unveiled with much anticipation and excitement at the Quarter-Finals of the FIBA U19 Women’s Basketball World Cup 2023 in Madrid, Spain.
Introduced for the very first time at an official FIBA competition, the state-of-the-art court is a full video floor allowing for interactive applications.
We crafted and showcased a set of 3D animations for this revolutionary event. There were 2 groups of animations – FIBA game and partners activations content. We produced both. All this was made by our creative department with the use of the most modern technology.
Result
Fans in Madrid saw the whole new level of fan experience. We also showcased the new possibilites of this revolutionary technology to FIBA and World Cup partners.
The concept and realization of content for LED Court took several months. The technology was delivered by ASB GlassFloor and the last changes in content were made within the preparation on-site together with FIBA & ASB.
It is a unique project in the context of the whole of World, nothing like it has been done here before.
This is a completely new way in which brands can present themselves within sports and at the same time bring added value to fans.
